How Digital Transformation adds value to every customer interaction?
What is Digital Transformation?
Digital Transformation is a step-by-step process of using digital technologies to create a new plan or modify the existing business processes, culture, and customer experiences to meet varying business and market requirements. this process of business in the digital age is considered a digital transformation.
Digital Transformation adds value to every customer interaction:
Digital Transformation is adopting the way business gets done and in some scenarios creating entirely new classes of businesses. with the help of digital transformation now, companies are taking steps back and revisiting everything they do from internal systems to customer interactions both in person as well as online. they are asking major questions like can we change our processes in a better way that will help for better decision making, game-changing efficiencies, or better customer experience with the help of more personalization?
Now we are in the digital age. business nowadays of all sorts creates intelligent, effective, and disruptive ways of leveraging technology. the best example of that is Netflix. initially, it started as a mail-order service and disrupted the brick-and-mortar video rental business. then comes digital innovations that made a wide range of video streaming possible. today Netflix has taken over traditional broadcast and cable television networks and production studios all at once. by providing a various wide range of on-demand content at competitive prices.
Digitization gave the opportunity Netflix not only to stream video content directly to customers. but also to gain unprecedented insight into viewing habits and preferences. it utilizes that data to inform about the design of its user experience to the development of movies and first-run shows at in-house studios. that is what actually digital transformation is all about. taking advantage of available technologies to inform how a business runs
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